Email marketing software

Brevo vs Mailchimp: which is the better value?

Updated 2026-06-07 · 工具猫

Disclosure: this page contains affiliate links. If you buy through them we may earn a commission at no extra cost to you. Rankings reflect our honest opinion and are not influenced by commissions.

Short version: pick Brevo if you have a large list and send occasionally — it bills by emails sent, not contacts stored, so a big audience stays cheap. Pick Mailchimp if you want a more polished all-in-one with deeper templates and e-commerce. Brevo was formerly Sendinblue.

At a glance

Product	Free plan	Paid starts	Billing model	Best for
Brevo (Sendinblue)	300 emails/day, 100k contacts	$9/mo (Starter, 5k sends)	Per email sent	Large lists, low budget	Visit · link coming soon
Mailchimp	250 contacts / 500 sends/mo	$13/mo (Essentials, 500)	Per contact stored	Polish / e-commerce	Visit · link coming soon

Brevo (Sendinblue)

4.3

Affordable all-in-one platform (formerly Sendinblue) with email, SMS and CRM, billed by emails sent rather than contacts.

Best for: Large lists on a budget; send-based pricing fans

✓ Free plan stores up to 100,000 contacts
✓ Pay by sends, not list size
✓ Includes SMS and a free CRM

✕ Free plan capped at 300 emails/day
✕ Removing Brevo branding is a paid add-on
✕ Templates feel less polished than Mailchimp

Mailchimp

4.0

Polished all-in-one marketing platform with strong templates, e-commerce and reporting, billed by contacts.

Best for: Brands wanting polish and e-commerce features

✓ Polished templates and editor
✓ Strong e-commerce integrations
✓ Mature ecosystem and integrations

✕ Contact-based pricing punishes big lists
✕ Free plan now 250 contacts / 500 sends
✕ Pricier than Brevo at scale

Verdict

Brevo's send-based pricing makes it dramatically cheaper for large, low-frequency lists, and its free tier holding 100,000 contacts is generous. Mailchimp earns its premium with a more refined experience and stronger e-commerce — but if budget at scale is the priority, Brevo wins.

FAQ

Is Brevo the same as Sendinblue?

Yes. Sendinblue rebranded to Brevo in 2023. It's the same platform under a new name.

Why is Brevo cheaper than Mailchimp for big lists?

Brevo charges based on the number of emails you send each month, while Mailchimp charges based on how many contacts you store. If you have a large list but email infrequently, Brevo is usually far cheaper.